Gattorna alignment, triggering a paradigm shift in thinking on Dynamic alignment
The Gattorna Alignment framework - a game-changer
This week I joined the Gattorna alignment thought leadership session for the third time. A get together of handpicked individuals. A great session with deepening explanations on the Gattona trademarked framework. Openly sharing learnings and best practices in light of the latest trends and updates to the concept frameworks established by Gattorna alignment. My interest and thinking in the area of alignment has been triggered by John Gattorna and his conceptual frameworks, since I got in contact early 2007. From there I started to put these in practice, building up empirical evidence and learnings on the frameworks. Truly leveraging on it in my own journey, whilst climbing the corporate ladder in Shell. John is a great inspiration on the frameworks of Dynamic Alignment and Debb on the associated analytics and insights, that go hand in hand. I'm confident that sharing the insights will helps us all to become true advocates of the alignment model.
As an individual with deep interest of my own, I however do think that we need to go beyond the supply chain
angle and build further on the value chain as earlier lectured at MIT. From where
we can enhance the thinking with all the latest insights. This would position
the thinking at the board level and truly drive the required changes we need ! A
final note on the customer alignment, it does not limited itself to the external world outside
of the organisation, but when applied within the organisation it unlocks a
wealth of insights and value. As most customers sit internally within our own organisations. getting this right will allow us to serve the external customers even better…
Looking forward to comments, thanks to John and Debb to spark my interest in
the concepts of dynamic alignment TM. Your frameworks are game changers and we
as business community have a lot to give back to enhance the frameworks even
further. @network in practise.
A big thank you to both of you and those contributing!
Recommended read: Gattorna, John; Dynamic Supply Chains : How to design, build and manage people-centric value networks, 3rd Edition


